Six frames from the various “Hoffmann eras“ have been given a fresh interpretation. Original designs from the 70's, 80's, 90's, 2000's, 2010's and one from today provided the inspiration as Hoffmann turned yesterday into today.

Charm, looks and lifestyle from each decade awaken to new life, with a contemporary, richer take on “old“ highlights thanks to modern technology. The result: retroinspired, wearable new models paying tribute to the spectacles of past decades that made history, enjoyed huge success and finally made Hoffmann what it is today.