Everything made in-house
It can be stated with pride that everything is done in-house at Hoffmann Natural Eyewear. From the design, through the handcrafting process, right up to the marketing and sale of the frames, every step is taken at the Hoffmann premises in the Eifel.
This requires an ingenious research and development department, and also a professional team of sales experts to handle both national and international markets. Of course, some particularly special skills are needed from the artisans in the specialised area of handcrafting. But the accounts responsibilities, shipping and all sorts of tasks to do with communication, design, and advertising are also carried out in-house. A varied cast of characters with different talents merge into a whole, and the common denominator for all these employees is the passion for handcrafted eyewear and the desire to send these frames out into the world.